USA FIFA World Cup Tickets: Dallas eyes bigger role for 2026 FIFA World Cup
USA FIFA World Cup Tickets: North Texas is taking on an expanded role in the 2026 FIFA Men’s World Cup, establishing itself as a key player in hosting the global event. The tournament is anticipated to inject $2 billion into the region’s economy, according to the Dallas Morning News.
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Last week, the Dallas Sports Commission provided updates to a Dallas City Council committee regarding preparations for the World Cup, with the council set to vote on Tuesday on the use of city facilities for the event.
The 2026 World Cup, running from June 11 to July 19, will feature matches in 16 cities across the U.S., Canada, and Mexico. AT&T Stadium will host nine matches, more than any other venue. FIFA also plans to place its international broadcast center at the Kay Bailey Hutchison Convention Center for eight months, with the fan festival held at Fair Park.
Training sites will include the Cotton Bowl and SMU, while North Texas could host up to seven base camps for teams to stay and prepare for their group-stage matches. FIFA has also tasked the Dallas Sports Commission with identifying locations for a fleet depot, a volunteer center, and a ticketing headquarters.
World Cup Tickets: Dallas Expands Role in 2026 FIFA World Cup with Major Preparations Underway
The broadcast center will attract thousands of journalists from around the world and operate exclusively for FIFA from January to August 2026. This may result in restricted access to nearby streets and sidewalks during this period. Meanwhile, construction on a new convention center will be ongoing as the older facility is retrofitted for the World Cup.
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The Dallas City Council is considering approving up to $15 million in capital improvements to prepare the Kay Bailey Hutchison Convention Center for FIFA’s needs. In addition to logistical and infrastructural challenges, the Dallas Sports Commission must develop a human rights and sustainability framework that aligns with FIFA’s standards.
Safety and security plans will also need to be prioritized for every event and facility associated with the tournament. Reflecting on the journey, Monica Paul, executive director of the Dallas Sports Commission, noted that initial plans envisioned four or five matches in the region.
“Our world has changed a little bit now with nine matches plus the additional layers that we have … safety and security is one of the most important things,” she remarked.
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FIFA 2026 Tickets: AT&T Stadium Enhances Fan Experience with Advanced LG MAGNIT Displays
The Kay Bailey Hutchison Convention Center is expected to be designated as FIFA’s international broadcast center for the 2026 World Cup. In preparation for the tournament, renovations at AT&T Stadium in Arlington, Texas, include the installation of seven LG MAGNIT Micro LED walls in the Bank of America Founders Club, as part of a new multi-year partnership between LG and the Dallas Cowboys. Additionally, over 600 LG 4K commercial displays have been installed in the stadium’s suites.
The Founders Club now features one 16-by-8ft, two 12-by-8ft, and two 4-by-4ft LG MAGNIT displays (model LSAB012), along with two 6-by-6ft displays (model LSAB009) with an ultra-fine 0.9mm pixel pitch. These advanced screens will showcase a range of content, including in-house highlight reels, live event feeds, local broadcasts, and promotional videos.
As part of the collaboration, LG OLED TVs have also been placed in premium suites throughout the stadium. The partnership extends to digital marketing initiatives, including in-stadium promotions and broadcast sponsorships. LG will serve as the presenting sponsor of “The Break,” the Dallas Cowboys’ most-watched video podcast, which produces 120 episodes annually.
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