FIFA 2026: Ferrara joins forces with the USA Soccer Federation celebrating the 2026 World Cup
FIFA 2026: A main partnership has been announced between the US Soccer Federation and an important regional sweetmeat brand, Ferrara, gaining measures for the FIFA World Cup 2026 caption to America, reports Neill Barston. As the confection business, which is behind key sorts including Nerds, Trolli.
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And Laffy Taffy, well-known, the agreement backs both men’s and women’s countrywide teams, with a core intention of fashioning shared moments of fete. In the run-up to the World Cup, the enterprise will also span groundworks for the 2028 Olympic Games, an enchanting place in Los Angeles.
For over 115 years, Ferrara has twisted sugar sweets that enable flashes of melodiousness, celebration, and piecing together for chocolate lovers of all age groups. Today, the syndicate is a primary sugar confectioner in the United States and Brazil, with global presence in more than 40 countries.
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FIFA World Cup 2026: Ferrara Teams Up with USA Soccer to Sweeten the Fan Experience
Ferrara vaunts an obsessive team of more than 8,600 staff creating and sending hundreds of foods sold under 30+ common products like Jelly Belly®, BRACH'S®, Sweet ARTS®, Trolli® Leafy Taffy®, and NERDS®, to more than sixty-seven million USA ménages annually and popular Dori snacking crops under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil.
Ferrara's accomplishment in industry-leading revolution has been single-minded by deep buyer insights, strong retailer corporations, and a commitment to diversity of assumed, experience, and people. The corporation has its global HQs in Chicago and an active network of more than 27 places in North America, Brazil, China, and Thailand that includes engineering, distribution, garage sale, and R&D facilities. Ferrara is a surreptitiously held Ferrero-affiliated firm.
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“At U.S. Soccer, fandom is at the heart of everything we do, and this partnership with Ferrara is about creating joyful experiences for fans who work, play, and celebrate soccer, recognizing soccer culture in bold and unexpected ways,” said David Wright, Chief Commercial Officer of U.S. Soccer.
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Ferrara to Bring Flavor and Fun to FIFA World Cup 2026 with United States Soccer
With global consideration spinning to soccer in the U.S. The USA Soccer and Ferrara are imminent together to have a good time, the joint values that unite admirers and the darling brands of Ferrara passion, shared life-force, and fun. Unruffled, they’ll deliver even bitterer experiences, rousing fans to revel in the disposed and the joy of impending together through this defining era for United States Soccer.
Intended to “Sweeten the Fandom”, the organization conveys the energy of soccer cool with delicious, popular Ferrara harvests, like Nerds Gummy Collections candy, SweeTARTS Ropes, Laffy Taffy Mini Bars, and Trolli Sour Brite Squadron, in a rounded way.
Greg Ferrara, the chief advertising officer, received the creativity as a key move that would help raise the company’s brand awareness even further with a constructive series of communal engagements adjacent to key trials.
“From the iconic sweet and tart combination of SweeTARTS to the boundary-pushing flavours of Trolli or the bold and multisensorial experience of Nerds, our brands bring the same energy and passion to everything we do and for the benefit of our consumers,” said Greg Guidotti, Chief Marketing Officer at Ferrara.
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FAQs
Q1: What is the partnership between Ferrara and U.S. Soccer about?
The partnership aims to celebrate the FIFA World Cup 2026 by creating joyful fan experiences. Ferrara will bring its popular candy brands to soccer events, blending football culture with fun and flavor.
Q2: Which Ferrara brands will be involved in the collaboration?
Brands like Nerds, Trolli, Laffy Taffy, and SweeTARTS will play a big role, offering creative fan experiences and activations around the World Cup and U.S. Soccer events.
Q3: How does this partnership support U.S. Soccer’s vision?
U.S. Soccer focuses on enhancing fandom, and Ferrara’s involvement adds unique and engaging moments for supporters, recognizing soccer culture in innovative ways.
Q4: Will this partnership extend beyond the FIFA World Cup 2026?
Yes, Ferrara’s collaboration with U.S. Soccer also includes activations leading up to the 2028 Olympic Games in Los Angeles, ensuring long-term fan engagement.
Q5: Why did Ferrara choose to partner with U.S. Soccer?
Ferrara values shared experiences, passion, and community. Partnering with U.S. Soccer allows the brand to connect with millions of fans and highlight the joy of celebrating sports together.
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