FIFA Says World Cup 2026 Tickets will Start at $60 but Dynamic Pricing Looms
World Cup Tickets: FIFA has confirmed that tickets for the 2026 World Cup will be sold using dynamic pricing from the very start of the sales process. The first phase of ticket sales begins next week, and fans will experience a system in which prices shift according to demand.
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This model was tested earlier at the 2025 Club World Cup and has been widely used for concerts and sports in North America. In the United Kingdom, the same approach was heavily criticized by fans trying to buy tickets for Oasis’s comeback shows.
The governing body revealed ticket details just a week before applications open. The cheapest option for entry to a World Cup match will be $60 (£44). At the other end, tickets for the final in the best lower-level seats will start at $6,730 (£5,760). FIFA declined to share prices between these two extremes.
Dynamic pricing means costs will not remain fixed. Starting prices are expected to rise sharply as demand grows. It will be the first men’s World Cup to rely fully on this model. The concept is similar to surge pricing, where the market decides how much fans pay.
Football World Cup Tickets: Ticket Pricing Shift Divides Football Fans
For FIFA, this change is not only about demand but also about revenue. Ticket companies worldwide have seen major profits by introducing dynamic pricing. Live Nation, which owns Ticketmaster, reached record revenues in 2024, with this model playing a major role.
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The downside for fans has already been clear. Many have complained that they are being forced out of events they once could afford. The backlash has been strong in high-profile cases, such as during ticket sales for last season’s FA Cup final and major concert tours.
FIFA defended its choice by pointing to North American market trends. Officials said supporters in the United States and Canada are used to seeing prices change with demand, whether for concerts, sports, or other large-scale events. The organization also admitted that the additional money was impossible to ignore.
One FIFA official said that revenue from ticket sales would benefit all 211 member associations. When asked, they confirmed that FIFA had never conducted a study to compare potential profits with and without dynamic pricing. The suggestion was clear: the decision had been made early, and alternatives were never seriously considered.
FIFA World Cup Tickets: Pricing Rules Change for 2026 Matches
The first tickets will be available starting 10 September. From that day, prices will adjust immediately depending on interest. This means some matches will become more expensive before the official World Cup draw even takes place. FIFA expects demand to be far greater than it was for the Club World Cup.
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At that event, prices spiked early before falling in some cases to as little as $13 (£10) right before kickoff. Stadiums still had empty seats, which pushed prices down. For the World Cup, however, FIFA insists tickets will not drop below $60 at any stage.
Another key change will affect how tickets are categorized. In the past, FIFA used a seat-location system. Category 1 tickets were usually along the sideline with the best view. Category 2 seats were also on the lower level but behind the goal, while Category 3 and 4 were higher up or farther from the field. That structure will be abandoned in 2026.
This time, categories will mostly match the level of the stadium rather than the angle of the view. For the final at MetLife Stadium, the lower bowl will be Category 1, the middle suites will be Category 2, and the upper deck will form Categories 3 and 4.
FIFA World Cup Final Tickets: Proximity Overview in 2026
FIFA argued that this reflects the expectations of fans in the host countries. Officials believe supporters in North America value being close to the field more than they value the angle from which they see the action. Research suggested proximity mattered most, and FIFA has adapted accordingly.
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The general ticketing structure remains similar to past tournaments. FIFA, together with Visa, outlined the schedule earlier in July. From 10 to 19 September, Visa cardholders around the world can apply on FIFA’s official website.
By 29 September, a randomized draw will determine who is selected to purchase tickets. The draw will take place in Zurich with a public notary present. FIFA also said it would use data screening to block bots and automated entries.
Successful applicants will be assigned a date and time window in October to complete their purchase. As with previous tournaments, fans can buy single-match tickets or packages. Packages allow access to every game in one stadium or all matches played by a specific national team. During the early phases, buyers will only choose by category.
Football World Cup 2026 Tickets: Official Resale Platform Planned
Specific seat selection will not be possible until much later, once the final sales phase begins. At that point, fans will have the chance to choose exact seats, but by then, dynamic pricing will already have influenced the market for months.
Each buyer will be allowed to purchase up to four tickets for a single game and no more than ten matches across the entire tournament. FIFA also confirmed it will operate an official resale platform. This system is intended to reduce scalping and to provide fans with a safer way to exchange tickets.
The 2026 tournament, hosted by the United States, Canada, and Mexico, will be the largest World Cup in history. With 48 teams and 104 matches, demand for tickets is expected to be unprecedented.
FIFA’s embrace of dynamic pricing means fans will enter a market where affordability may quickly vanish. While the organization insists this approach aligns with cultural norms in the host nations, many supporters around the world are preparing for a more expensive journey to football’s biggest stage.
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FAQs
1. When will FIFA World Cup 2026 tickets go on sale?
The first phase of FIFA World Cup 2026 ticket sales begins on 10 September 2025. During this stage, Visa cardholders worldwide can apply through FIFA’s official website. A randomized draw will then take place on 29 September 2025 to determine who is eligible to purchase tickets.
2. How much will FIFA World Cup 2026 tickets cost?
The cheapest tickets will start at $60 (£44) for group-stage matches. On the higher end, premium seats for the final at MetLife Stadium will begin at around $6,730 (£5,760). Prices in between have not been disclosed, and costs are expected to rise due to dynamic pricing.
3. What is dynamic pricing, and how will it affect ticket costs?
Dynamic pricing means that ticket prices will change based on demand, similar to airline tickets or surge pricing for concerts. If demand is high, prices can rise quickly. FIFA has confirmed that ticket costs will not drop below $60 at any stage, unlike past tournaments, where late tickets were cheaper.
4. How will seating categories work for the 2026 World Cup?
FIFA has redesigned the seating system. Instead of focusing on viewing angles, categories will be based on stadium levels. For example, at the final in MetLife Stadium, the lower bowl will be Category 1, the middle suites Category 2, and the upper deck will make up Categories 3 and 4.
5. Can fans resell or exchange FIFA World Cup 2026 tickets?
Yes. FIFA will run an official resale platform to give fans a secure way to exchange tickets. This system is designed to reduce scalping and ensure that resale transactions remain safe and reliable.
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